CashRub, a location-based consumer app that helps retailers to launch offer and loyalty campaigns to improve foot traffic and engagement. Customers get rewards for visiting stores, sharing offers on social media or referring to other friends.
It provides retailers with a way to capture loyal customers with incentives -- and unlike things like Payback, you can accumulate points just by stopping in the store. CashRub helps combat the lure of in-store price comparison apps that have been causing retailers grief of late (see Amazon). It also notifies store staff when Cashrub users are in store, allowing salespeople to offer personalized service. It helps retailers to promote their products or offers locally and reward the loyal customers through reward points. It is more like a Google Adwords for local retailers where you can launch the campaigns and attract the footfall.The model is Cost per visit based.